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“Time and the world do not stand still. Change is the law of life.” John F.Kennedy

How Analytics Failed Clinton

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Charlie Cook: “The re­li­ance, or per­haps over-re­li­ance on ana­lyt­ics, may be one of the factors con­trib­ut­ing to Clin­ton’s sur­prise de­feat. The Clin­ton team was so con­fid­ent in its ana­lyt­ic­al mod­els that it op­ted not to con­duct track­ing polls in a num­ber of states dur­ing the last month of cam­paign. As a con­sequence, de­teri­or­at­ing sup­port in states like Michigan and Wis­con­sin fell be­low the radar screen, slip­page that that tra­di­tion­al track­ing polls would have cer­tainly caught.”

“Ac­cord­ing to Kantar Me­dia/CMAG data, the Clin­ton cam­paign did not go on the air with tele­vi­sion ads in Wis­con­sin un­til the weeks of Oc­to­ber 25 and Novem­ber 1, spend­ing in the end just $2.6 mil­lion. Su­per-PACs back­ing Clin­ton’s didn’t air ads in Wis­con­sin un­til the last week of the cam­paign. In Michigan, aside for a tiny $16,000 buy by the cam­paign and a party com­mit­tee the week of Oc­to­ber 25, the Clin­ton cam­paign and its al­lied groups didn’t con­duct a con­cer­ted ad­vert­ising ef­fort un­til a week be­fore the elec­tion.”

“In fact the Clin­ton cam­paign spent more money on tele­vi­sion ad­vert­ising in Ari­zona, Geor­gia and the Omaha mar­kets than in Michigan and Wis­con­sin com­bined.”


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Follow: 2016 Campaign
Posted on 27.12.2016 05:33

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Dan Hughes
Dan Hughes 27 December 16 08:09 So sad. All the money in the world and not enough knowledge to spend it in the right places. Hillary was born to lose. Now we can rebuild the Democratic party, there are no more Clinton's to deal with. Hillary spent 1 billion, 600 thousand dollars and was beaten by a man with no knowledge or experience. That was 1 billion more than Trump spent. She had all the advantages when Obama took her out. Yes, born to lose. Text hided expand
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